01
Demand is growing again
After years of flat electricity use, America is plugging in more than ever — new homes, electric cars, and data centers all draw from the same grid.
Why solar
Your power bill has one direction: up.
For ten years running, the average American home has paid more for electricity. Here is what is pushing it higher — and the way out sitting right over your head.
Free to check · No obligation · About sixty seconds
The numbers
Up 50% since 2013.
In 2013, the average U.S. home paid a little over 12 cents per kilowatt-hour. By 2023 it was 16 cents — and the latest EIA reading puts 2026 at 18.2 cents so far. The trend has pointed one way for over a decade.
And that is just the national average — in the priciest states, families pay nearly double that for the same kilowatt-hour.
The grid itself
More demand. Same old wires.
Your bill is not just about the power you use. It is about the giant system that delivers it — and that system is under more strain than it has seen in decades.
02
Poles and wires cost real money
Nearly 40% of the average electric bill pays for transmission and distribution — the poles, wires, and substations (U.S. Energy Information Administration). When that equipment gets upgraded, the cost flows into rates.
03
Extreme weather does not negotiate
Heat waves and storms push the grid to its edge. When millions of air conditioners kick on at once, the strain climbs with the temperature — and so does the price.
D+ASCE 2025
The report card
America's grid got a D+.
Every four years, the American Society of Civil Engineers grades the nation's infrastructure. In 2025, energy scored a D+ — down from a C− — as surging demand from data centers, electric cars, and new homes collided with aging equipment.
The engineers note that solar and wind are generating more electricity than ever before, but it is only filling the gap left by retiring coal plants and weaker investment in natural gas. Their prescription: build more of every kind of power, faster. That buildout gets paid for through rates — unless your roof makes its own.
D+2025 energy grade from America's civil engineers, down from C−
80,000Homes' worth of electricity used by a single large data center
8×Growth in the grid connection backlog over the past decade
The other option
Your roof can sit this out.
Every month you pay the power company, you buy electricity at whatever price they set. Solar flips the arrangement: your roof makes the power, and your payment path is set on day one.
01
You make your own power
Panels on your roof turn sunlight into electricity your home uses directly. The less you buy from the grid, the less the next rate hike touches you.
02
Nothing down
If your home qualifies, installation day costs you nothing — no down payment, no equipment bill. The crew does the work while you watch the meter slow down.
03
A payment path set on day one
Your monthly amount is agreed before anything is installed — clear and predictable from the start, instead of a bill that drifts upward year after year.
The next step
Find out what your roof qualifies for.
Free to check. About a minute. Nothing down if you move ahead.
Free to check · Takes about a minute